Lax Burt

Pioneered exploration and prioritization of multiple Large Language Model (LLM) use cases, including apply automation and interview intelligence, to enhance user onboarding and career transition paths.

Launched a new subscription-based product bundling under a single SKU for the Featured Employer offering, accelerating revenue and enhancing monthly revenue durability.

Initiated a global refugee mobility program in partnership with the UN, NHS, and Talent Beyond Boundaries, pledging hires at the 2023 UN Global Refugee Convention in Geneva.

Led research, development, and strategic alignment for the marketplace's 3-year product vision, integrating market analysis, user research, and competitor benchmarking.

Oversaw a recent acquisition (M&A) and several strategic partnership deals, accelerating global market growth and cultivating new opportunity areas.

Built and scaled high-performing product teams across diverse product areas, fostering innovation through iterative exploration in adjacent HR Tech problem spaces.

Led internal innovation products from inception to launch using qualitative and quantitative analysis, product experimentation, and A/B testing, informing strategic investment themes.

Forecasted, pitched for funding, tracked, and managed budgets for new product innovation, ensuring alignment with Key Results (OKRs) and successful outcomes.

Developed a comprehensive personalization framework for web and mobile platforms, enhancing persona segmentation, recommendations, and customer profile enrichment.

Played a critical leadership role in evolving and launching new personalized user lifecycle shopping experience (PULSE) models, significantly enhancing user engagement for home buyers, renters, and sellers.

Developed and executed creative marketing programs and campaigns across diverse digital channels, boosting brand presence, social media engagement, and SEO/SEM performance.

Managed ongoing A/B testing and optimization for key marketing programs and channels, driving data-informed improvements in feature performance and user experience.

Built and analyzed key metrics and traffic patterns to precisely measure the attribution and performance of marketing programs, optimizing spend and impact.

Developed and implemented personalization strategies for web and mobile platforms, including segmentation, size and fit, and product/customer profile enrichment, enhancing user relevance.

Executed comprehensive marketing strategies across social media, trigger-based marketing, and affiliates, optimizing channel performance and attribution.

Utilized Customer Voice, Digital, and Customer Analytics to measure the effectiveness of marketing programs, personalization efforts, and loyalty initiatives across web and mobile features.

Managed a large team of product managers, project managers, engineers, and data scientists, ensuring successful delivery of complex personalization strategies.

Oversaw the delivery support for implementing critical data products and real-time decision platforms, enabling successful multichannel marketing and customer experience programs.

Developed a Corporate Social Responsibility (CSR) framework and scoring methodology, which scaled regionally and nationally to establish a new, strong service line offering.

Developed and oversaw the expansion of a Data Quality Integrity (DQI) audit framework and scoring methodology, growing billable services for internal audit clients by 25%.

Managed consulting engagements through various stages of the Software Development Life Cycle (SDLC), aligning digital marketing and product innovation with client strategic needs.

Provided integrated services including SOX-related IT policy review, control assurance, regulatory consulting, and enterprise risk management, identifying opportunities beyond traditional financial reporting.

Focused on IT internal controls, business process re-engineering, and strategic consultative services to enhance client operational effectiveness.

Founded and managed an event management company, orchestrating market product launches for leading brands in India, including Coca-Cola, BP mobile phones, and Hero Puch bicycles.

Successfully sold and exited the company, transferring ownership to a local established company to pursue further education abroad.

Managed all operational aspects of the event management company from inception to exit, ensuring seamless execution and client satisfaction.

Coordinated and executed market product launches for major brands, consistently achieving high client satisfaction rates.

Oversaw comprehensive business operations, including client acquisition, event planning, and financial management, driving sustained business growth and retention.